Résumé
AI Creative Technologist & Product Strategist
I translate emerging technology into creative systems people can feel, understand, and use.
How I work
I make emerging technology emotionally legible, creatively useful, and operationally scalable — connecting generative AI, AR/VR, brand storytelling, emotional measurement, and creative-workflow design. I take teams from concept to production faster without losing emotional clarity or brand integrity. I am a strategist-operator who builds: the same hands that draw the system ship the working version of it.
Selected work — read as proof of how I think
An instrument that measures the emotional weight of any message — text, image, or page — on a 0–1000 scale, four AI models cross-checking each other.
Systems thinking under a hard problem. I built the measurement layer nobody had because instinct breaks the moment a room disagrees — and shipped it with a public validation suite that prints its misses next to its hits.
Participation infrastructure for creative work, with Ad+Vantage — a pre-flight read on whether a creative artifact lands the way it was intended before it ships.
Product strategy that turns a measurement into a decision. One engine, many surfaces; the wedge is a single legible question: does impact match intent?
A live signal layer for cultural and emotional weather — a real-time, scored map of how the world is feeling, by region and emotion.
Data as art, made legible. Taking an abstract signal and rendering it as something a person can read, feel, and act on.
A public field journal that scores the emotional resonance of one piece of media at a time — content marketing that is itself the product.
Thinking in public on a cadence. Restraint as a discipline: one scored read a day beats a hundred posts.
An art studio — art, music, games, visuals, experimental worlds. A new work every month, built on the same emotional-signal engine.
Range, and a generative production pipeline. Where the engine gets unreasonable and the craft gets proven.
Experience
Nov 2024 — Now
A research-and-design company for the integration of AI and advertising. Built VibeScore and the engine beneath it; advise companies on adopting AI into their products; architect product roadmaps and investment narratives — including Series B fundraising for multiple XR/AR startups.
Jun 2022 — Now
Product-launch strategy for AAA Oculus titles (Wilson’s Heart, Lone Echo / Echo Arena, Marvel Powers United VR, Arktika.1). Creative production, market segmentation, and VR/AR/MR competitive analysis; social content for NBA, Wimbledon, Live Nation, and the NFL.
Aug 2021 — Jun 2022
Designed and delivered high-impact AR experiences and campaigns for 35+ clients including Louis Vuitton and Snapchat (Subtropic). Led real-time-rendering AR design and creative direction for live music experiences and music videos (ENCORE).
Aug 2018 — Dec 2020
Led product design and creative direction for 3D-printed, AR-enhanced educational products — concept to launch across 12 products, leading US (2) and Beijing (5) teams. Photoreal 3D marketing saved ~$500K/yr in-house; grew monthly revenue from $10K to $1M (Aug 2018–Aug 2019).
Foundation
The future is something we grow.
trentonmcnelly@gmail.com →