Legal
Privacy Policy
Last updated: April 6, 2026
Our Core Principle
Ad+Verb Labs measures content, not people. This principle guides every data decision we make. We do not build behavioral profiles, sell data to third parties, or use your content for AI model training.
1. Information We Collect
Content you submit: Text, images, or video uploaded for emotional scoring. This is processed by our AI models and stored only in association with your Passport record.
Account information: Email address (if provided for waitlist or feedback). We use Clerk for authentication if you create an account.
Usage data: Basic analytics (page views, feature usage) to improve the platform. We do not track you across other websites.
Feedback: Responses submitted through our feedback widget, stored in our database for product improvement.
2. How We Use Your Information
Content scoring: Submitted content is sent to AI model providers (Anthropic, OpenAI, Google, xAI) for emotional analysis. These providers process your content per their respective terms but do not retain it for model training when accessed via API.
Your Passport: Scoring results accumulate in your Passport — a personal record of your emotional scoring history. This data belongs to you.
Platform improvement: Aggregated, anonymized scoring patterns may be used to improve the accuracy and calibration of our tools. Individual content is never used for this purpose.
3. What We Never Do
4. Third-Party Services
We use the following services to operate the platform:
5. Cookies
We use cookies only for authentication (keeping you signed in) and essential platform functionality. We do not use tracking cookies, advertising cookies, or third-party analytics cookies.
6. Data Retention
Scoring results are retained in your Passport for as long as your account exists. You may request deletion of your data at any time by contacting us. Feedback submissions are retained for product improvement and may be anonymized.
7. Your Rights
You have the right to: access your stored data; request correction of inaccurate data; request deletion of your data; export your Passport data; and withdraw consent for data processing at any time. Contact us to exercise any of these rights.
8. Changes to This Policy
We may update this Privacy Policy as our platform evolves. Material changes will be communicated via email to registered users. Continued use of the Service after changes constitutes acceptance.
9. Contact
Privacy questions or data requests? Contact us at support@adverb-labs.com