Privacy Policy

Trent McNelly, operating as Ad+Verb Labs (“Ad+Verb,” “we,” or “us”), operates adverb-labs.com, VibeScore, and the connected products that link to this policy. This wording does not claim a corporate status that has not been established.

Privacy questions and requests go to trentonmcnelly@gmail.com.

Everything we collect, we give back. If we store it, you can see it, download a full copy as JSON and CSV, and delete it. Your signed-in dashboard shows your searches, scores, written pieces, and account data in plain language, in real time. A delete request erases it for real, end to end.

We measure content, not you. Our instruments score the emotion in the material you point them at. We do not build a hidden profile of you, predict your behavior, or use profiling to target you. Advertising should be aligned with you, not know things about you. The only profile we keep is the one you write and can edit yourself.

Your identity stays with us. Clerk handles sign-in and account identity for the ecosystem. The AI providers that score content receive only the content to be scored, never your name, your email, or your IP address.

Account and contact data. Name, email address, authentication identifiers, company, and information you send through support, intake, waitlist, or contact forms.

Submitted content and results. Text, transcripts, files, URLs, answers, campaign materials, prompts, measurement vectors, reports, and related metadata you choose to process.

Transaction data. Product, price, status, Stripe customer or transaction references, and delivery records. Stripe receives payment credentials; we do not store full card numbers.

Technical and usage data. IP address or a derived hash, browser and device information, timestamps, requested routes, abuse-prevention records, diagnostic events, and feature usage.

Device storage. Authentication cookies, security cookies, session state, product preferences, demo limits, and, only if you enable it, the ecosystem signal described in our Cookie & Storage Notice.

We use information to provide measurements and reports, authenticate accounts, process and deliver purchases, preserve requested history, prevent abuse, secure and debug the service, answer messages, and comply with law.

Where a legal basis is required, processing is based on performance of a contract, legitimate interests in operating and securing the service, consent for optional storage or communications, and legal obligations for transaction and compliance records.

We do not use customer-submitted content to train an Ad+Verb foundation model unless we obtain separate, explicit permission or enter a written agreement that says so.

To produce a consensus measurement, submitted content may be sent to Anthropic, OpenAI, Google, and xAI. A feature may use fewer providers when the interface says so. These providers process the content to return model output under their API or commercial terms.

Do not submit secrets, regulated health records, government identifiers, payment-card data, or another person's confidential information unless a written agreement expressly covers that use. See the AI Disclosure for the instrument's limits.

We disclose only what is reasonably needed to infrastructure, authentication, database, payment, email, crawling, vector-storage, and AI-processing providers. The current list is in Subprocessors.

We may also disclose information to comply with valid legal process, protect people or the service, investigate abuse, or complete a business transaction after appropriate notice and safeguards. We do not sell personal information or share it for cross-context behavioral advertising.

Account and requested product history are retained while the account or service relationship is active. On a verified deletion request, we remove eligible active records within 30 days; provider backups may age out on their normal schedules. Security or abuse records may be retained longer when needed to investigate an incident.

Transaction, tax, dispute, consent, and contract records may be retained for up to seven years where reasonably needed. Waitlist and marketing records are kept until you unsubscribe or ask for deletion; a suppression record may remain so we can honor the opt-out. We review records that lack a fixed legal period rather than keeping them merely because they might be useful.

You may request access, correction, deletion, or a portable copy; object to or restrict certain processing; withdraw consent; unsubscribe from marketing; and appeal a denied request where applicable. We may verify identity before acting and may retain information that law requires or permits.

When you are signed in, you can export your full data set and delete your account yourself from your account dashboard. Use Data Requests for the formal process and Privacy Choices for optional device storage. Because we do not sell or share personal information for targeted advertising, there is currently no sale/share opt-out to process. If that practice changes, we will add the required control and honor applicable browser-based opt-out signals.

California users receive the disclosures above under CalOPPA. The CCPA applies only when statutory thresholds or relationships are met; we still accept the individual requests described here without implying that every CCPA provision currently applies.

Providers may process information in the United States and other countries. Where the GDPR or UK GDPR applies, transfers must use an available legal mechanism, such as standard contractual clauses or an applicable adequacy framework.

The service is for professional and general audiences and is not directed to children under 13. Do not submit personal information about a child under 13. If we learn that we collected it, contact us and we will take appropriate steps to delete it.

We use reasonable administrative and technical safeguards, but no service can promise perfect security. Our current posture and reporting path are on the Security page.

Material changes will be posted here with a new date and, when appropriate, communicated through the service or email. The policy in effect when information is processed governs that processing unless law requires otherwise.