Emotion, measured.
Ad+Verb Labs
See how your work actually lands — before it ships.
Founding pilot · a Bridge Report you can take into the room
01 · The Engine
VibeScore
Four models, eight emotions, zero to 1000 — and the disagreement between them is part of the reading.
02 · World Wide Vibes
Live ReadingWorld Wide Vibes
Real-world events, scored live and honestly labeled.
03 · Ad+Vantage
Live ReadAd+Vantage
See how your work lands, where you want it to go, and the bridge between.
04 · Ad+Venture
Pilot Planning · Custom EngagementAd+Venture
Plan campaigns people can actually join.
The thinking
The Future is What We Grow.
AI made content infinite. The scarce thing now isn't making more of it — it's knowing how any of it makes a person feel, and whether that can be valued at all.
We can measure temperature, distance, money. Not feeling — so feeling gets decided by whoever's loudest in the room. I build instruments that give emotion a number you can point at. Not to flatten it — to let people value it.
The last decade automated tasks. The next one cultivates capability — taste, judgment, emotional intelligence, the parts of work that stay human. Participation over extraction. Meaning over noise.
This vision is bigger than me. The goal was never an app — it's to help humanity feel, on purpose, in a world drowning in infinite content. Everything I build is one seed of that.