One engine. Many surfaces.

Ad+Verb Labs

Emotional signal turned into strategy, participation, and the work before the work ships.

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Founding pilot · a Bridge Report you can take into the room

0 to 1000
Enter the lab. Three doors, one studio, one engine underneath.

01 · The Engine

VibeScore

Four models, eight emotions, zero to 1000 — and the disagreement between them is part of the reading.

02 · World Wide Vibes

Live Globe

World Wide Vibes

Real-world events, scored live and honestly labeled.

03 · Ad+Vantage

Live Read · Demo Fallback

Ad+Vantage

See how your work lands, where you want it to go, and the bridge between.

04 · Ad+Venture

Pilot Planning · Custom Engagement

Ad+Venture

Plan campaigns people can actually join.

05

The thinking

The Future is What We Grow.

AI made content infinite. The scarce thing now isn't making more of it — it's knowing how any of it makes a person feel, and whether that can be valued at all.

We can measure temperature, distance, money. Not feeling — so feeling gets decided by whoever's loudest in the room. I build instruments that give emotion a number you can point at. Not to flatten it — to let people value it.

The last decade automated tasks. The next one cultivates capability — taste, judgment, emotional intelligence, the parts of work that stay human. Participation over extraction. Meaning over noise.

This vision is bigger than me. The goal was never an app — it's to help humanity feel, on purpose, in a world drowning in infinite content. Everything I build is one seed of that.

Read my résumé →Trent McNelly · Founder