One engine. Many surfaces.
Ad+Verb Labs
Emotional signal turned into strategy, participation, and the work before the work ships.
01 · The Engine
Sample reading · Core EngineVibeScore
Measure the moments that matter with emotional signal, confidence, and receipts.
VibeScore is another perspective in the room. Four models score in parallel against eight emotions, return confidence, and keep the provenance underneath the read.
Instrument Reading
4 Models
8 Emotions
0 To 1000
One engine, scored four ways and reconciled. The disagreement between models is part of the reading, not hidden from it.
New surfaces are just new ways to ask the same engine a question. The data compounds with every read.
02 · World Wide Vibes
Live · Near-Real-TimeWorld Wide Vibes
The first live application of the engine. Real-world events scored, sourced, and honestly labeled.
Headlines come in, four models score in parallel, and the result is a moving emotional signal of the world — chartable, searchable, provenance-first.
Watch the world→03 · Ad+Vantage
Available Now · Bridge ReportsAd+Vantage
Understand how your work lands, where you want it to go, and what bridge gets it there.
Current emotional read, intended destination, gap, precedent-backed routes, and a Bridge Report you can use in the room.
Run an Ad+Vantage read→04 · Ad+Venture
Pilot Planning · Custom EngagementAd+Venture
Plan participatory campaigns, show-up mechanics, and journeys people can actually join.
Emotional bridge, participation journey, show-up mechanic, opt-in activation, and a Journey Plan for pilots.
Plan a pilot→Origin signature
Built by Trent McNelly
Ad+Verb Labs is independently founded and built by Trent McNelly: AI Product Strategist, Category Prototype Lead, and Creative Systems Builder.
We are opening the room to select partners, clients, collaborators, and future team members.