Detonation Radius
Every piece of content has a blast zone.
We measure it before your audience does.
GREEN
0–5
Safe to ship. Audience aligned.
YELLOW
5–15
Caution. Monitor reaction closely.
RED
15–25
Don’t publish. Rework first.
KILL
25+
Guaranteed disaster. Pull immediately.
210+ Items Scored · 30 Categories · 63 Years of Content
The engine knows the difference.
Highest Detonation Radius
Balenciaga Holiday Campaign
2022
40.5
DET
Pepsi Kendall Jenner
2017
34.2
DET
Logan Paul Japan
2018
33.6
DET
Tiger Woods Apology
2010
29.4
DET
Gillette We Believe
2019
28
DET
DET 0 · Highest VibeScore
Miracle on Ice
1980
725
VS
Kobe Mamba Out
2016
705
VS
John Lewis Bear & Hare
2013
663
VS
Coffin Dance
2020
632
VS
Coca-Cola Mean Joe Greene
1979
629
VS
The most enduring content has DET 0. The engine scores sincerity itself.
The Proof
What four models agree on, you can trust.
What they fight over, you need to see.
High Consensus
Signal Quality: Clear
847
All four models read Joy + Trust. Your message lands exactly as intended.
High Divergence
Signal Quality: Complex
612
Two models read Anticipation, two read Fear. Your audience is split. That’s the insight.
Divergence between models IS the product signal.
Scored by Ad+Verb Labs · adverblabs.com · 4 models · 8 emotions · One truth