Ad+Verb Labs · Studio

Prototype Workspace

Studio

Workspace to project to tools to outputs to receipts. This is where Ad+Vantage, Ad+Venture, and VibeScore work resolves.

Projects · Reports · Receipts

projects

The workspace for emotional strategy.

Projects hold the work. Tools generate the reads. Every score becomes a receipt.

Open Project

Retail Loyalty Repositioning

Enterprise Retail Pilot · Prototype Workspace

Artifacts

Homepage hero copy

Lifecycle email

Pricing page draft

VibeScore Read

642

78% confidence

Current state

Discount fatigueConfusionLow trustOne-time purchaseChurn risk

Destination

Clear valueTrustBelongingHabitRecurring valueAgency

Bridge Report Preview

Route from discount-led promotion toward clear value, trust, and recurring habit. Pull precedent patterns before designing the participation journey.

Receipt

vbr-2026-0526-retail-loyalty

Export brief

Create project

Add artifact

Run VibeScore read

Export report

Active Projects

2

this month

Bridge Reports

5

last 30 days

Artifacts Scored

44

in corpus

Avg. Confidence

81%

4-model z-score

Projects

Meridian Sportswear

Spring Launch

active

Latest score

764

Dominant emotion

ANTICIPATION

14 artifacts

3 reports

Today, 11:42 AM

Holloway Financial

Q3 Brand Refresh

review

Latest score

681

Dominant emotion

TRUST

8 artifacts

2 reports

Yesterday, 4:15 PM

Noor Collective

Holiday Campaign

active

Latest score

831

Dominant emotion

JOY

22 artifacts

5 reports

Today, 9:08 AM

Sable Audio

Product Launch Pilot

archived

Latest score

592

Dominant emotion

SURPRISE

6 artifacts

1 reports

2 weeks ago

Recent Bridge Reports

Creative work

Score

Verdict

Receipt

"Open Season" TV Spot

Meridian Sportswear

764

BRIDGES

vbr-2026-0525-a3f9

May 25, 2026

CFO Confidence Campaign

Holloway Financial

681

PARTIAL

vbr-2026-0524-b7c2

May 24, 2026

"Together Table" Holiday Hero

Noor Collective

831

BRIDGES

vbr-2026-0524-e1d8

May 24, 2026

Brand Awareness Radio Script

Sable Audio

592

MISSES

vbr-2026-0512-f4a1

May 12, 2026

"Built for Sundays" Digital Banners

Meridian Sportswear

718

BRIDGES

vbr-2026-0510-g9k3

May 10, 2026

How reads are made

Every score runs four models in parallel (Claude, GPT-4o, Gemini, Grok). The consensus is a z-score reconciliation across 8 emotion dimensions. No single model decides. You receive the score, the provenance, and the receipt.

Claude SonnetGPT-4oGemini 1.5 ProGrok 28 emotions0-1000decision-receipt.v1

Ad+Verb Labs, parent company. Legal, support, and identity live here once, referenced everywhere. All ideas, brands, and IP of Trent McNelly.